The Platform Is Free. You Only Pay for Add-Ons.

No trial, no credit card, no charge per guest and no limit on how many events you create.

A short list of optional add-ons is paid: the custom website builder, SMS credits, albums, prints.

Everything that can charge you is listed further down, with its real price.

WhiteClover dashboard overview showing wedding planning features

What actually costs money

This is the complete list. If something is not on it, it is free. There is no paid plan, no per-guest fee, and no feature that stops working after a trial.

  • Custom website builder

    €15.00

    one-off, per wedding

    The six ready-made templates are free. This unlocks the drag-and-drop builder on top of them: your own sections, colours, fonts and layout. A single payment, not a subscription, and it applies to the wedding you buy it for.

    Custom website builder
  • SMS credits

    €0.30

    per credit · minimum 25 credits (€7.50)

    Send invitations, RSVP reminders and event-day updates by text. One credit reaches one recipient, whatever country their number is in. Credits are bought for a specific wedding and stay with it.

    SMS credits
  • Wedding album & media export

    €0 to €199

    one-off, per package

    Downloading everything as a ZIP is free and stays free. The paid packages turn those photos into a designed album: a PDF, an interactive HTML gallery, a video slideshow, or a printed book.

    FreeZIP download of every photo and video
    €0
    StarterDesigned PDF album, album editor, 6 months hosting
    €29
    PremiumPDF + interactive HTML album with 3D page-flip + video slideshow, 12 months hosting
    €69
    Print BundleEverything in Premium plus a printed hardcover album delivered to you
    €119
    Wedding SetEverything in Print Bundle plus parent albums and 24 months hosting
    €199
    Wedding album & media export
  • Album extras

    €9.99 to €79

    one-off, added to a package

    Optional additions to a paid album package. Each is bought separately, and none of them is required.

    Video slideshow
    €29
    Social reel
    €9.99
    Extra printed album copy
    €79
    Premium cover
    €29
    Rush delivery
    €19
    Extended hosting
    €29 / year
    Album extras
  • Album hosting

    €5.00

    per year, a subscription rather than a one-off

    Keeps a finished album online after the hosting included with its package runs out. This is the one recurring charge on this page: it renews every year until you cancel it.

    Album hosting
  • Printed album

    €19.99 + €0.79 / page

    plus €9.99 shipping

    Order the hardcover book on its own. The price depends on how many pages it ends up with, and shipping is added on top: a 30-page album is €53.68 delivered.

    Printed album
  • Smart Print

    from €119

    one-off · tiers below are current, and still being finalised

    A print station at your venue. Guests pick photos from the gallery and print them onto branded cards through the night. You buy a pool of prints up front.

    Essential100 prints
    €119
    Celebration200 prints
    €179
    All-Nightaround 350 prints
    €249
    Top-up on the night50 more prints
    €29
    Remove WhiteClover branding
    €20
    Smart Print
  • Live Wall

    Pricing to be announced

    not on sale yet

    A shared screen at your venue showing guest photos as they are uploaded. Per-edition pricing has not been decided, so we are not quoting a number for it.

  • Vendor directory listing

    €0

    free while the directory is being built

    Wedding professionals can list a business in the directory at no cost. Paid tiers may be introduced later; nothing is being sold to vendors today, and no price has been set.

    Vendor directory listing

Prices include VAT where applicable and are charged in euro through Stripe. One-off means one-off: nothing here renews except album hosting, which says so.

Work out your SMS cost

One credit reaches one recipient. Enter how many guests you want to text.

Quick pick

Credits charged
25
You pay
€7.50

A credit is used the moment a message is handed to the mobile carrier. If the carrier then rejects the number, that credit is not returned, so it is worth checking numbers before you send.

€0.30 × 25

WhiteClover wedding website builder with drag-and-drop interface

Website Builder

Build a wedding website in minutes, on a free template or the paid custom builder.

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1,925+Events created
110,000+Guests managed
1,560+Wedding websites

Frequently Asked Questions

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Create your account and start planning. You only pay if you want an add-on